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Chips or chocolates, India's brands want you to pay more for a fitter you
From millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to drive growth beyond volumes. Backed by rising demand for health, nutrition and convenience, brands are leveraging trusted names to launch higher-margin variants, while industry data shows premium categories continuing to outpace the broader market despite concerns over whether healthier claims always translate into better nutrition.
Britannia shares fall 5% despite decent Q4 show. Do Morgan Stanley, Nomura see any upside?
Britannia Industries shares dropped significantly even as the company reported a profit increase. The FMCG major's fourth-quarter earnings missed analyst expectations for revenue and volume growth. Supply disruptions in international business due to the West Asia conflict impacted March sales. Despite this, the company sees traction in e-commerce and premium products. Analysts maintain mixed views on the stock's future performance.