Market News

PVR INOX says nostalgia & FOMO brings audiences back to theatres

Movie re-releases are gaining traction in theatres. Nostalgia and the fear of missing out are key drivers. Multiplexes are showcasing classic films alongside new releases. This strategy aims to attract audiences who missed original runs or wish to relive experiences. Films like Tumbbad and Rockstar are seeing renewed success. Social media also plays a role in popularizing older movie music.