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Nifty trades above 24,000 level; European mrkt advance
All the sectoral indices in the NSE were traded in green with realty, media and consumer durables shares led the rally.

Salman Khan's Rain-Soaked Photos Go Viral, 'Maatrubhumi' Tease Leaves Fans Excited
Salman Khan shares rain-soaked photos while teasing his upcoming film Maatrubhumi on social media.
Market extend losses for 2nd day; Nifty settles below 23,900 level
The Nifty settled below the 23,900 level. IT, media, and PSU bank stocks declined, while chemicals, realty and consumer durables shares advanced.
Sensex, Nifty trade in positive terrain; European mrkt advance
Media, realty and PSU bank shares advanced while IT, metal and oil& gas stocks declined.
Rusk Media raises Rs 100 crore Pre-Series C round led by Nazara Technologies
Rusk Media has secured Rs 100 crore in a Pre-Series C funding round led by Nazara Technologies, with participation from Info Edge Ventures, IvyCap Ventures, and Audacity VC. The capital will fuel content expansion, scale its Alright! TV platform, and advance AI-powered production technologies.
Nifty trades above 23,950 mark; European market advance
IT, media and realty shares advanced while metal, PSU Bank and pharma shares declined.
Live sports score big, keep fans glued across big & small screens
India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds on television, digital, and social media. Connected TV is growing fast, while traditional pay TV is declining. This indicates a significant change in how Indians watch sports, with digital and regional languages playing a bigger role.
Market trade near day's high; European mrkt advance
IT, consumer durables and auto shares advanced while pharma, media and oil & gas shares declined.
Benchmarks trade sideways; media shares advance for 2nd day
At 11:30 ST, the barometer index, the S&P BSE Sensex, added 55.16 points or 0.08% to 75,926.16. The Nifty 50 index fell 17.95 points or 0.08% to 23,889.20.
IPL gets 70% of viewership in hybrid mode: Study
The findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond live matches. Around 8.4% of respondents said they watched match highlights on YouTube, while 13.64% consumed IPL clips and reels on social media, underscoring how short-form and catch-up formats are extending fan engagement beyond live telecasts.
Aditya Birla Group bets big on IPL boom, says media rights frenzy is far from over
Aditya Birla Group sees strong future growth for Indian sports. The group believes IPL media rights will keep increasing in value. This is despite current worries about fewer bidders. India's economy and sports viewership are rising. Premium sports assets are also scarce. This supports future valuations. The group recently bought Royal Challengers Bengaluru. They are optimistic about the long-term trend.
20-30 percent increase in IPL media rights won't be surprising: Punjab Kings co-owner Mohit Burman
As IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape. Forecasts indicate a substantial 20-30% increase in media rights valuation for the next term.