Market News

IndiaMART doubles down on AI to curb fake listings, improve buyer interaction

In a bold move, IndiaMART is ramping up its AI-related budget, with plans to double its expenditure biannually. This funding will be directed towards eradicating fake listings and improving content verification. The platform is employing advanced AI techniques for identifying fraudulent accounts while incorporating voice-to-text tools to refine buyer interactions. This initiative underscores its commitment to maintaining marketplace integrity and combatting counterfeit goods.