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LiveMint - Companies 17d ago
Indigo Paints presses the accelerator, puts growth ahead of margins
Indigo Paints will accept a 2-2.5 percentage point hit to gross margins as it ramps up spending on trade and influencer marketing to chase market share, joining Berger, JSW Dulux and Birla Opus in prioritizing growth.
BERGEPAINTBIRLACORPNBSLGOLDETFINDIGOINDIGOPNTSJSWDULUXJSWHLJSWINFRAConstruction MaterialsConsumer Durables