Market News

‘Bullet Raja’ Royal Enfield leaves Audi, Ferrari behind in global race, becomes world’s 3rd strongest auto brand

Royal Enfield has achieved the world's third strongest automotive brand status, surpassing Audi and Ferrari according to the Brand Finance Automotive Industry 2026 report. With a brand strength score of 88.9 and an AAA rating, the Indian motorcycle company's brand value has surged by 30% to $1.2 billion, driven by its global expansion and focus on retro-style motorcycles.