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Smartphone brands brace for 9-10% festive sales drop as higher prices dampen demand
Smartphone sales are projected to dip by 9-10% this festive season as rising handset prices dampen consumer demand. Brands are strategizing with discounts, but these will be on inflated baseline prices. Manufacturers are securing components early to manage costs, while marketing budgets are being trimmed. Expect a focus on financing options like no-cost EMIs to encourage purchases.
OnePlus, Xiaomi among firms trimming marketing and sales roles in India amid cost pressure
Smartphone companies are reducing staff in marketing and sales. Rising costs and slower sales are pushing brands to cut expenses and focus on profits. This is impacting corporate and commercial roles. Some companies are eliminating entire teams. This shift reflects a market correction. Employees are taking on broader responsibilities. Salary hikes for new hires have also decreased.