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ET Markets - Industry 23d ago
Bollywood's box office blues return after one big hit
Hindi cinema is experiencing a box-office slump after a recent success. Several films with known casts have failed to attract audiences. Industry experts point to old storytelling, declining star appeal, and a disconnect with viewer tastes. Producers struggle to build pre-release buzz. The focus is now on delivering the right content at the right time to revive the industry.
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