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ET Markets - Industry 23d ago
Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan Chatterjee
Live sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand across sports, commerce, and AI-driven fan experiences. The company sees significant growth in regional languages and non-cricket sports like Kabaddi. Future plans include AI-powered, voice-led fan interactions.
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