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ET Markets - Industry 17d ago
Why Pernod Ricard is facing heat in India’s biggest liquor market
French liquor giant Pernod Ricard faces significant hurdles in India, its largest global market by volume. The company is embroiled in a massive federal tax dispute and an antitrust investigation. Additionally, Pernod is under scrutiny from India's financial crime agency regarding alleged collusion in Delhi's liquor license auctions.
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