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Legacy studios bet on mobile-first entertainment for next growth phase
India's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platforms and creator-led businesses. This move aims to capture the growing mobile-first audience by developing new intellectual property in micro-dramas and vertical content. These investments signal a significant shift towards embracing emerging entertainment formats to ensure future growth and relevance in the evolving media landscape.
Yash Raj Films makes first bet on vertical entertainment with Rusk Media investment
Yash Raj Films is venturing into the burgeoning digital-first entertainment space with a strategic investment in Rusk Media. This move signals YRF's expansion into mobile-first storytelling, focusing on original animation and vertical micro-dramas. The partnership aims to create category-defining intellectual property for global digital platforms, leveraging India's massive mobile audience and establishing the country as a creative force in vertical entertainment.
'Need to leave cricket behind & find sports that are relevant'
Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcoming World Cups. This move signals a strategic shift away from the costly cricket market. Zee believes football, popular with young people, offers a valuable global sports property at a lower investment.
Zee to stream FIFA World Cup 2026 in India
Zee Entertainment Enterprises Ltd has secured media rights for FIFA events in India until 2034. This includes major tournaments like the FIFA World Cup 2026 and FIFA World Cup 2030. Indian audiences will experience 39 global football events across television and digital platforms. Coverage begins with the FIFA World Cup 2026.
AI, connected TV, programmatic buying reshape India’s digital ad market
India's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Marketers are moving budgets from traditional TV to digital. This shift has created a major opportunity for automated and AI-driven advertising.