Market News
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Maya Tata set to take charge of Westside's digital growth, speed up global expansion
Maya Tata is set to spearhead Westside's e-commerce marketing as the fashion retailer gears up for aggressive global expansion. Leveraging her digital expertise, she will drive online growth for the brand, which is also rapidly increasing its store count domestically. This strategic move aligns with Trent's ambition to build Indian brands with international appeal, as evidenced by Westside's recent foray into the UAE.
Khamenei Funeral: PDP Chief Mehbooba Mufti To Travel To Iran To Pay Final Tributes
File image of former J&K chief minister Mehbooba Mufti
Brands flock to India’s England tour as marquee bilateral cricket holds ad appeal
Cricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broadcasters Sony Sports Network and digital platform JioHotstar are reporting strong sales, with the series commanding premium ad rates. This enduring demand highlights live sports' resilience in reaching engaged audiences, even as marketing budgets are carefully deployed across premium properties.
Smartphone brands brace for 9-10% festive sales drop as higher prices dampen demand
Smartphone sales are projected to dip by 9-10% this festive season as rising handset prices dampen consumer demand. Brands are strategizing with discounts, but these will be on inflated baseline prices. Manufacturers are securing components early to manage costs, while marketing budgets are being trimmed. Expect a focus on financing options like no-cost EMIs to encourage purchases.
Jyothy Labs to Expand Exo After Henkel Brands Exit Portfolio
As part of the licence agreements, Jyothy Labs held the rights for manufacturing, distribution, marketing, and sale of products under the brands, Pril and Fa.
How quick commerce is helping consumer startups grow faster than ever
Rise of quick-commerce platforms such as Blinkit, Zepto and Swiggy Instamart, alongside creator-led marketing, and a more mature startup ecosystem have helped brands achieve the revenue milestones of ₹100 crore quickly.
FIFA World Cup marketing spends in India may halve as brands stay away
The FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. Advertising spends may drop significantly. This muted response contrasts with previous editions. While some regions show fan enthusiasm, overall commercial momentum is subdued.
OnePlus, Xiaomi among firms trimming marketing and sales roles in India amid cost pressure
Smartphone companies are reducing staff in marketing and sales. Rising costs and slower sales are pushing brands to cut expenses and focus on profits. This is impacting corporate and commercial roles. Some companies are eliminating entire teams. This shift reflects a market correction. Employees are taking on broader responsibilities. Salary hikes for new hires have also decreased.
NDTV Profit Launches The Hook: Where Brands, Culture, And Attention Meet
The Hook is a sharp new show that examines advertising, marketing, brands, creators, culture, technology and the fast-changing business of influence.
Credo Brands Marketing standalone net profit rises 10.12% in the March 2026 quarter
Sales rise 5.93% to Rs 162.30 crore
Old shopping funnel is gone: Gen Z is rewriting rules of retail
Gen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly half of India’s online fashion and beauty shoppers now belong to Gen Z, with companies like Amazon, Nykaa, Myntra and Shein tailoring their offerings to meet the cohort’s fast-changing preferences and high engagement levels.
India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence report
The creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while creators are solidifying their business practices. With the advent of AI enhancing operational efficiency and tighter regulations being implemented, the market is predicted to expand tremendously.