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Legacy studios bet on mobile-first entertainment for next growth phase
India's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platforms and creator-led businesses. This move aims to capture the growing mobile-first audience by developing new intellectual property in micro-dramas and vertical content. These investments signal a significant shift towards embracing emerging entertainment formats to ensure future growth and relevance in the evolving media landscape.
Saregama doubles down on premium music IP even as it eyes AI monetisation
Saregama is embracing an AI-driven future. The music label is exploring licensing deals with generative AI platforms. Simultaneously, it is boosting investments in premium music intellectual property. Saregama believes artist-driven content will become more valuable. The company is also optimistic about the growth of paid music streaming in India. Strategic investments are strengthening access to film music.
Nazara Technologies Ltd leads gainers in 'A' group
Sheela Foam Ltd, Saregama India Ltd, Pearl Global Industries Ltd and Pricol Ltd are among the other gainers in the BSE's 'A' group today, 15 May 2026.
NLC India Ltd leads gainers in 'A' group
Alkyl Amines Chemicals Ltd, Godrej Industries Ltd, Saregama India Ltd and GMR Power & Urban Infra Ltd are among the other gainers in the BSE's 'A' group today, 14 May 2026.