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Legacy studios bet on mobile-first entertainment for next growth phase
India's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platforms and creator-led businesses. This move aims to capture the growing mobile-first audience by developing new intellectual property in micro-dramas and vertical content. These investments signal a significant shift towards embracing emerging entertainment formats to ensure future growth and relevance in the evolving media landscape.
Big boost for Zee Media Corporation! Mauritius-based FII raises stake to 5.04%
Zee Media has disclosed that Magnifica Global Opportunities VCC acquired 4.5 crore convertible warrants, raising its holding to 5.04%. The warrants, issued at ₹8.50 each, are convertible within 18 months. Prior to this, the fund held 0.06% of voting shares.
'Need to leave cricket behind & find sports that are relevant'
Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcoming World Cups. This move signals a strategic shift away from the costly cricket market. Zee believes football, popular with young people, offers a valuable global sports property at a lower investment.
Zee to stream FIFA World Cup 2026 in India
Zee Entertainment Enterprises Ltd has secured media rights for FIFA events in India until 2034. This includes major tournaments like the FIFA World Cup 2026 and FIFA World Cup 2030. Indian audiences will experience 39 global football events across television and digital platforms. Coverage begins with the FIFA World Cup 2026.