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As food inflation bites, Nestle turns to smaller cities to drive growth
Nestle India is strategically focusing on tier-2 and tier-3 markets for growth, anticipating rising consumption in these areas. Despite facing uneven demand and rising commodity costs in FY26, the company is investing in rural and semi-urban markets to drive future consumption. Nestle India reported a nearly 15% domestic sales increase, driven by volume growth and market share gains, as it navigates a dynamic economic landscape.
Cracks in cola kingdom: India's duopoly faces biggest test in decades
India's cola market is undergoing a significant transformation, moving beyond the traditional Coca-Cola vs. PepsiCo rivalry. Reliance's Campa revival ignited a price war, while ITC's new premium, sugar-free coconut cola signals a shift towards health, premiumization, and niche offerings. This evolving landscape caters to health-conscious consumers seeking alternatives, indicating a more dynamic and diversified future for the Indian beverage sector.