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Can Virat Kohli crack India’s celebrity-brand jinx?
Virat Kohli relaunched his lifestyle brand One8 with Agilitas Sports. This venture aims to overcome past challenges faced by celebrity-backed brands. Agilitas brings operational expertise and manufacturing capabilities to the brand. The company is focusing on rapid product development and efficient distribution. Success will depend on consumer repeat purchases within the first year.
Coloured gemstones prices rise 20% as demand surges; gold, silver prices decline
Coloured gemstone jewellery is seeing a surge in popularity, with prices rising 20% year-on-year as affluent consumers favour these vibrant pieces over traditional gold and diamond items. This trend, driven by global influences and celebrity endorsements, has boosted demand by 30%, prompting jewellers to expand their inventories for the upcoming festive and wedding seasons.
MFs wary of Sebi plan to allow celeb ads, cite mis-selling, edge for big entities
Sebi's proposal to let mutual fund houses use celebrity endorsements has sparked a debate over investor protection and competition. While supporters say it could bring in more first-time investors, critics fear higher mis-selling risks and a growing advantage for large fund houses.
Sebi weighs allowing celebrity endorsements for market entities
SEBI is proposing a significant overhaul of advertising rules for financial entities, aiming for a unified framework. The changes would allow celebrity endorsements at the brand level, while most advertisements will shift to a post-issuance reporting system, enhancing efficiency and relevance. This move acknowledges the widespread use of celebrity endorsements for brand building, but safeguards against undue investor influence on specific products.
Sebi proposes common advertising code for brokers, mutual funds, may allow celebrity endorsements
Sebi has proposed a common advertising code for brokers, mutual funds, investment advisers and other regulated entities, aiming to simplify compliance and strengthen investor protection. The framework could allow celebrity endorsements at the brand level, ease prior approval requirements for advertisements and create a more uniform regulatory regime.
Advertisers bet on movie stars to stand out in IPL 2026 season
Celebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remains India's top sports marketing platform. Film stars dominated celebrity endorsements. Shah Rukh Khan was the most visible celebrity endorser. Rohit Sharma led sports personality endorsements.
JioStar bets on mainstreaming women’s cricket fandom with ICC Women’s T20 World Cup campaign
JioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom for India's women's cricket team. The campaign challenges unconscious bias, highlighting the team's world champion status and advocating for equal fan fervor. It features a flagship film, celebrity endorsements, and a creator-led initiative to drive nationwide engagement.
$9 million meal? Warren Buffett and Stephen Curry charity dinner fetches record-breaking bid
A charity auction offering a private dinner with Warren Buffett and Stephen Curry has fetched a record $9 million bid. With Buffett matching contributions, the total donation nears $27 million. Proceeds will support Glide Foundation and Eat. Learn. Play., highlighting one of the largest celebrity-driven fundraising efforts globally.
Mint Explainer: Why Reliance Retail is backing loss-making celebrity brands
Despite near-term financial pressures, celebrity-led brands may offer some strategic advantage for a player like Reliance Retail. Execution, however, will continue to be a challenge