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Sony launches BRAVIA Theatre lineup, bets on India's growing home cinema culture
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ET Markets - Industry 17d ago

Sony launches BRAVIA Theatre lineup, bets on India's growing home cinema culture

With the rise of streaming and gaming, Indian consumers are revolutionising their living spaces into entertainment hubs. No longer content with just televisions, there’s a noticeable move toward creating immersive, cinema-style atmospheres at home. This shift is significantly influenced by a desire for high-quality visuals and superior sound, impacting consumer choices and driving innovation in the home entertainment sector.

CONSUMERHINDWAREAPConsumer DurablesFinancial Services
IKEA sets up India development centre in push beyond sourcing
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ET Markets - Industry 37d ago

IKEA sets up India development centre in push beyond sourcing

IKEA has launched a new product development center in India. This move positions India as a key hub for designing home furnishings for both local and international markets. The company aims to develop affordable products relevant to Indian consumers. This expansion signifies IKEA's commitment to India's full value chain, from retail to manufacturing and now product innovation.

AFFORDABLEHINDWAREAPIREDAIWPPRAXISRETAILSDREAMSV2RETAILVALUECapital GoodsConsumer Durables
NEWS
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Business Standard - Markets 38d ago

Hindware Home Innovation approves investment up to Rs 15 cr in Hintastica

At board meeting held on 03 June 2026

BFINVESTHINDWAREAPConsumer DurablesFinancial Services