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Myntra EORS sees 30% rise in new shoppers; D2C brands log strong demand growth
Myntra said its latest End of Reason Sale (EORS) recorded a 30% year-on-year increase in first-time shoppers, with non-metro cities contributing 55% of new customers. Demand for homegrown direct-to-consumer (D2C) brands rose 40% from a year ago, while the platform added 5,000 first-time partner brands. Fast-delivery service M-Now and Gen Z-focused platform FWD also reported higher engagement.
Reebok sales doubled in last 3 yrs, aggressive on growth trajectory: Aditya Birla Lifestyle Brands
Reebok's sales have more than doubled in India over the last three years following its acquisition by an Aditya Birla group firm. The brand plans to aggressively expand its network by adding 40-50 stores annually, targeting untapped market opportunities across metro and smaller towns. This growth is fueled by strong same-store sales and new product launches.
Metro Brands gains 5% on posting healthy Q4 results; PAT up 24% YoY
In the March quarter (Q4FY26), Metro Brands reported a net profit of ₹118 crore, as compared to ₹95 crore a year ago, up 23.5 per cent
Metro Brands, Jubilant FoodWorks fairly priced; Apollo Hospitals a strong compounder: Dipan Mehta
Dipan Mehta, Director of Elixir Equities says Metro Brands and Jubilant FoodWorks look fairly valued at 65-70x trailing earnings — better to wait for a dip. Apollo Hospitals impressed with record revenues and strong operating leverage. On large global IPOs like SpaceX, he warns that private equity has already captured the big gains, leaving public market investors to buy in at peak valuations. Disclaimer: The views and investment tips expressed by investment experts on CNBCTV18.com are their own and not that of the website or its management. CNBCTV18.com advises users to check with certified experts before taking any investment decisions.
Jewellery brands rapidly expand footprint in leading malls
Jewellery stores are now major anchors in Indian malls, occupying nearly 10% of space. This trend is set to continue, reinforcing jewellery's status as a primary anchor. Unlike online sales, jewellery purchases remain experience-led and trust-driven. This shift is reshaping mall designs and consumer engagement strategies across metro and tier-2 cities.
Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?
Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These homegrown companies aim for the mass-premium segment, offering stylish footwear. While consumers are willing to spend, building trust remains a key challenge for these new players. The market is experiencing significant growth, especially in metro cities.
Luxury in India is no longer defined by Delhi, Mumbai or Bengaluru
India's luxury market is expanding beyond traditional metro hubs as wealth and consumer exposure grow. Luxury consumption is converging nationally, driven by lifestyle choices and global awareness rather than city-specific stereotypes. Brands are now segmenting consumers by their journey and preferences, not just geography.
Stocks to buy in 2026 for long term: Metro Brands Ujjivan Small Finance Bank among 5 stocks that could give 10-40% return
We have collated a list of recommendations from top brokerage firms from ETNow and other sources:
Stocks to Watch Today: Apollo Hospitals, Jubilant Foodworks, HG Infra, Pace Digitek, GPT Infra, Metro Brands, Teamlease, Sammaan Capital in focus on 21 May
Stocks to Watch, 21 May: Stocks like Apollo Hospitals Enterprise, Sammaan Capital, Honeywell Automation India, Whirlpool of India, Teamlease Services, Sanghvi Movers, Metro Brands, JK Lakshmi Cement, Bosch, and Garware Technical Fibres will be in focus on May 21.
Buy Metro Brands; target of Rs 1215: Motilal Oswal
Motilal Oswal is bullish on Metro Brands recommended buy rating on the stock with a target price of Rs 1215 in its research report dated April 02, 2026.
Metro Brands: Finding its feet
The company says demand momentum remains strong and it is continuing a healthy network expansion
Buy Metro Brands; target of Rs 1250: Emkay Global Financial
Emkay Global Financial is bullish on Metro Brands has recommended buy rating on the stock with a target price of Rs 1250 in its research report dated May 22, 2026.