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Maya Tata set to take charge of Westside's digital growth, speed up global expansion
Maya Tata is set to spearhead Westside's e-commerce marketing as the fashion retailer gears up for aggressive global expansion. Leveraging her digital expertise, she will drive online growth for the brand, which is also rapidly increasing its store count domestically. This strategic move aligns with Trent's ambition to build Indian brands with international appeal, as evidenced by Westside's recent foray into the UAE.
Smartphone brands brace for 9-10% festive sales drop as higher prices dampen demand
Smartphone sales are projected to dip by 9-10% this festive season as rising handset prices dampen consumer demand. Brands are strategizing with discounts, but these will be on inflated baseline prices. Manufacturers are securing components early to manage costs, while marketing budgets are being trimmed. Expect a focus on financing options like no-cost EMIs to encourage purchases.
How quick commerce is helping consumer startups grow faster than ever
Rise of quick-commerce platforms such as Blinkit, Zepto and Swiggy Instamart, alongside creator-led marketing, and a more mature startup ecosystem have helped brands achieve the revenue milestones of ₹100 crore quickly.
FIFA World Cup marketing spends in India may halve as brands stay away
The FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. Advertising spends may drop significantly. This muted response contrasts with previous editions. While some regions show fan enthusiasm, overall commercial momentum is subdued.
Brands must adapt to permanent disruption as AI reshapes marketing
WPP Media India declared brands face "permanent disruption" due to AI, quick commerce, and evolving consumer behavior, reshaping marketing and storytelling. At its BREW 2026 event, leaders discussed AI-led innovation and the need to rethink engagement in a rapidly changing media landscape.