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IKEA sets up India development centre in push beyond sourcing
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ET Markets - Industry 37d ago

IKEA sets up India development centre in push beyond sourcing

IKEA has launched a new product development center in India. This move positions India as a key hub for designing home furnishings for both local and international markets. The company aims to develop affordable products relevant to Indian consumers. This expansion signifies IKEA's commitment to India's full value chain, from retail to manufacturing and now product innovation.

AFFORDABLEHINDWAREAPIREDAIWPPRAXISRETAILSDREAMSV2RETAILVALUECapital GoodsConsumer Durables