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Live sports score big, keep fans glued across big & small screens
India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds on television, digital, and social media. Connected TV is growing fast, while traditional pay TV is declining. This indicates a significant change in how Indians watch sports, with digital and regional languages playing a bigger role.
IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewers
The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital platforms. This marks a significant increase from the previous year. The season finale also drew record numbers. Digital consumption, especially on Connected TV, saw substantial growth. Regional language content also gained popularity.
IPL gets 70% of viewership in hybrid mode: Study
The findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond live matches. Around 8.4% of respondents said they watched match highlights on YouTube, while 13.64% consumed IPL clips and reels on social media, underscoring how short-form and catch-up formats are extending fan engagement beyond live telecasts.
Aditya Birla Group bets big on IPL boom, says media rights frenzy is far from over
Aditya Birla Group sees strong future growth for Indian sports. The group believes IPL media rights will keep increasing in value. This is despite current worries about fewer bidders. India's economy and sports viewership are rising. Premium sports assets are also scarce. This supports future valuations. The group recently bought Royal Challengers Bengaluru. They are optimistic about the long-term trend.
20-30 percent increase in IPL media rights won't be surprising: Punjab Kings co-owner Mohit Burman
As IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape. Forecasts indicate a substantial 20-30% increase in media rights valuation for the next term.
IPL 2026: Will MS Dhoni Play Against Delhi Capitals? Chennai Super Kings Bowling Coach Eric Simons Provides Update
Ahead of the crucial fixture, CSK bowling coach Eric Simons addressed the media and provided an update on Dhoni’s fitness. The 64-year-old, however, remained cautious about putting a timeline on the former captain’s return.
Delhi Capitals vs Chennai Super Kings Live Streaming: Rain Threat Looms — Check Weather. Likely XI, Pitch Details Ahead Of IPL Match
Delhi Capitals and Chennai Super Kings have near identical record this season. The two teams have won four games and suffered five defeats with only the net run rate seperating the two sides.