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ET Markets - Industry 52d ago
'Sweetening relationships since 1983': Parle reacts to Modi gifting Melody to Meloni
Prime Minister Narendra Modi gifted Melody toffees to Italian Prime Minister Giorgia Meloni. This gesture sparked a viral "Melodi" meme online. Parle Products shared the moment on social media. The company anticipates increased domestic and international sales following this global exposure. The act promoted Indian products on an international platform.
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