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Maya Tata set to take charge of Westside's digital growth, speed up global expansion
Maya Tata is set to spearhead Westside's e-commerce marketing as the fashion retailer gears up for aggressive global expansion. Leveraging her digital expertise, she will drive online growth for the brand, which is also rapidly increasing its store count domestically. This strategic move aligns with Trent's ambition to build Indian brands with international appeal, as evidenced by Westside's recent foray into the UAE.
NDTV Profit Launches The Hook: Where Brands, Culture, And Attention Meet
The Hook is a sharp new show that examines advertising, marketing, brands, creators, culture, technology and the fast-changing business of influence.
Brands must adapt to permanent disruption as AI reshapes marketing
WPP Media India declared brands face "permanent disruption" due to AI, quick commerce, and evolving consumer behavior, reshaping marketing and storytelling. At its BREW 2026 event, leaders discussed AI-led innovation and the need to rethink engagement in a rapidly changing media landscape.