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Red Bull, Campa, Monster and other beverage cos get notices over 'energy drink' claims

India's food regulator, FSSAI, has cracked down on major beverage brands like Red Bull and Monster, issuing notices for using the 'energy drink' label and making health-related claims. The authority states that no such category is recognized under current food safety laws. Companies are warned against promotional statements about boosting energy or focus, as these functional claims are not permitted for food products, aiming to prevent misleading branding.