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ET Markets - Industry 23d ago
Advertisers bet on movie stars to stand out in IPL 2026 season
Celebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remains India's top sports marketing platform. Film stars dominated celebrity endorsements. Shah Rukh Khan was the most visible celebrity endorser. Rohit Sharma led sports personality endorsements.
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ET Markets - Stocks 55d ago
$9 million meal? Warren Buffett and Stephen Curry charity dinner fetches record-breaking bid
A charity auction offering a private dinner with Warren Buffett and Stephen Curry has fetched a record $9 million bid. With Buffett matching contributions, the total donation nears $27 million. Proceeds will support Glide Foundation and Eat. Learn. Play., highlighting one of the largest celebrity-driven fundraising efforts globally.
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