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Legacy studios bet on mobile-first entertainment for next growth phase
India's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platforms and creator-led businesses. This move aims to capture the growing mobile-first audience by developing new intellectual property in micro-dramas and vertical content. These investments signal a significant shift towards embracing emerging entertainment formats to ensure future growth and relevance in the evolving media landscape.
Uflex, Saregama India, Redington shares rise up to 12% today - Business Today
Uflex, Saregama India, Redington shares rise up to 12% todayBusiness Today
Volume buzzers: Nazara, Sheela Foam, Pricol, Saregama zoom up to 20%
According to exchange data, a combined 60.9 million equity shares representing 16.43 per cent of total equity of Nazara Technologies changed hands on the NSE and BSE.