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JioStar bets on mainstreaming women’s cricket fandom with ICC Women’s T20 World Cup campaign
JioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom for India's women's cricket team. The campaign challenges unconscious bias, highlighting the team's world champion status and advocating for equal fan fervor. It features a flagship film, celebrity endorsements, and a creator-led initiative to drive nationwide engagement.
Oil rally may dent Indian OMCs as retail fuel prices stay steady; here’s why
A fresh surge in global crude prices is putting India’s state-run fuel retailers under pressure. With domestic pump prices largely unchanged since 2022, rising input costs are compressing margins and increasing cash-flow volatility for the country’s oil marketing companies.