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Indian Potash Ltd ties up with UPL arm to boost sugarcane yield around Gujarat mill
Indian Potash Ltd. has partnered with UPL Ltd. to significantly boost sugarcane output in Gujarat. This three-year collaboration will introduce advanced farming techniques, including regenerative practices and better resource management, across 2,000 acres. The initiative aims to enhance farmer prosperity and sustainability around IPL's Kodinar Sugar Mill, leveraging scientific agronomy and digital tools for improved yields and conservation.
Advertisers bet on movie stars to stand out in IPL 2026 season
Celebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remains India's top sports marketing platform. Film stars dominated celebrity endorsements. Shah Rukh Khan was the most visible celebrity endorser. Rohit Sharma led sports personality endorsements.
Agriculture Minister announces reforms measures aimed at simplifying processes for farmers, traders and agri-sector stakeholders
The Ministry of Agriculture and Farmers' Welfare on Monday reviewed a series of major reform measures aimed at simplifying processes for farmers, traders and agri-sector stakeholders. The licensing process for the sale and storage of household pesticides has been significantly simplified. The application form for obtaining a licence has been reduced from three pages to a single page. In addition, the traditional system of providing physical leaflets with products has been discontinued and replaced with QR codes directly on product labels, eliminating additional paperwork. This reform is expected to benefit more than 40 lakh retailers and grocery shopkeepers selling products such as mosquito repellent mats, coils, liquid vaporisers and cockroach sprays.
20-30 percent increase in IPL media rights won't be surprising: Punjab Kings co-owner Mohit Burman
As IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape. Forecasts indicate a substantial 20-30% increase in media rights valuation for the next term.
Rajasthan Royals Sold: Mittal Family Partners With Adar Poonawalla To Acquire IPL Franchise For Rs 15,660 Crore
Rajasthan Royals is the team that had won the inaugural edition of IPL in 2008.