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ET Markets - Industry 43d ago
All Kwality Wall's items to be milk-based next year, says CEO Peter ter Kulve
Magnum Ice Cream is transforming its Kwality Wall's business in India. The company is moving from vegetable fat frozen desserts to dairy ice cream. This shift aims to meet Indian consumer demand for better quality and nutritious milk-based products. Magnum is also investing in factories, cold chain infrastructure, and adjusting prices.
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