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A ₹15,000-crore wipeout: how Xiaomi lost India’s smartphone race to Vivo, Samsung and Apple
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LiveMint - Companies 66d ago

A ₹15,000-crore wipeout: how Xiaomi lost India’s smartphone race to Vivo, Samsung and Apple

Once India’s top smartphone brand, Xiaomi has slipped out of the top five as rivals dominate a market reshaped by premiumization, retail expansion,and shifting consumer demand.

CONSUMERRACERETAILSDREAMSV2RETAILVIVOConsumer ServicesFinancial Services
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