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Indian Potash Ltd ties up with UPL arm to boost sugarcane yield around Gujarat mill
Indian Potash Ltd. has partnered with UPL Ltd. to significantly boost sugarcane output in Gujarat. This three-year collaboration will introduce advanced farming techniques, including regenerative practices and better resource management, across 2,000 acres. The initiative aims to enhance farmer prosperity and sustainability around IPL's Kodinar Sugar Mill, leveraging scientific agronomy and digital tools for improved yields and conservation.
CCI Clears Aditya Birla-Led Consortium's Rs 16,660 Crore Buyout Of IPL Team RCB
In November last year, USL said it would conduct a strategic review of its investment in RCSPL, the entity that owns the IPL T20 team Royal Challengers Bengaluru.
Five IPL Franchises Enter 2025 Burgundy Private Hurun India 500 List
Kolkata Knight Riders emerged as the highest-valued IPL franchise on the list.
Rishabh Pant Returns To DC, Kuldeep Yadav To LSG In Blockbuster IPL Trade
Kuldeep Yadav, Rishabh Pant
Hardik Pandya To Rajasthan Royals? Mumbai Indians Could Land Yashasvi Jaiswal In Blockbuster IPL Trade
Hardik Pandya and Yashasvi Jaiswal could trade teams ahead of IPL 2027.
Why Is Rishabh Pant Taking A Rs 12 Crore Pay Cut To Leave LSG For Delhi Capitals In Blockbuster IPL Trade
Lucknow Super Giants signed Rishabh Pant for a record Rs 27 crore at the IPL 2025 mega auction.
IPL: India Legend Yuvraj Singh To Join Delhi Capitals As Batting Coach
Yuvraj Singh helped India win the ICC T20 World Cup 2007 and the ICC ODI World Cup 2011.
IPL Set For Earlier Start? BCCI Considers March 10 Kick-Off To Avoid Extreme Heat
Devajit Saikia said growing concerns over soaring temperatures have prompted the BCCI to rethink the IPL schedule.
Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan Chatterjee
Live sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand across sports, commerce, and AI-driven fan experiences. The company sees significant growth in regional languages and non-cricket sports like Kabaddi. Future plans include AI-powered, voice-led fan interactions.
Advertisers bet on movie stars to stand out in IPL 2026 season
Celebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remains India's top sports marketing platform. Film stars dominated celebrity endorsements. Shah Rukh Khan was the most visible celebrity endorser. Rohit Sharma led sports personality endorsements.
Live sports score big, keep fans glued across big & small screens
India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds on television, digital, and social media. Connected TV is growing fast, while traditional pay TV is declining. This indicates a significant change in how Indians watch sports, with digital and regional languages playing a bigger role.
IPL 2026 Scaled 1.2 Billion Plus Views To Become Most Successful Season Ever, JioStar Claims
RCB won the 2026 IPL title.