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Brands flock to India’s England tour as marquee bilateral cricket holds ad appeal
Cricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broadcasters Sony Sports Network and digital platform JioHotstar are reporting strong sales, with the series commanding premium ad rates. This enduring demand highlights live sports' resilience in reaching engaged audiences, even as marketing budgets are carefully deployed across premium properties.

Turtlemint IPO set for weak debut as grey market premium turns negative
The company's grey market premium (GMP) has slipped into negative territory ahead of its listing on the NSE and BSE. The latest GMP stands at negative ₹5, implying an expected listing price of around ₹147 per share, compared to the IPO price of ₹152.
Sarovar Hotels plans to double branded residences portfolio
Sarovar Hotels is poised to expand its footprint in the branded residences sector, intending to double its portfolio within a year. With 800 units already secured and plans for an additional 1,300, this growth is fueled by mid- and premium-segment developers looking for hospitality alliances.

'Memory Has Changed Forever': Jefferies On Why DRAM Stocks Deserve Higher Valuations
The brokerage noted that AI servers use multiple times more DRAM than conventional servers, with high-bandwidth memory emerging as a critical component for advanced graphics processing units (GPUs) powering large language models. As AI adoption accelerates globally, demand for premium memory products is expected to remain strong.
ET Graphics: From budget to premium, gadget Prices Rise
Indian consumers are facing a significant price hike on smartphones, laptops, and tablets, impacting both budget and premium devices. This surge is primarily due to a global shortage of essential memory chips, as manufacturers divert production towards lucrative AI data center components. A weakening rupee further exacerbates this inflationary trend, making electronics increasingly expensive for the masses.
ITC's packaged foods business crosses $2 billion in revenue
ITC's packaged food business soared past $2 billion in FY26, with overall FMCG consumer spending reaching Rs 37,000 crore. This growth was fueled by premium product launches and a favorable tax environment. While the food segment remains the largest FMCG contributor, other businesses saw modest gains. The company faces challenges from increased cigarette taxation but remains optimistic about its market position.
Chips or chocolates, India's brands want you to pay more for a fitter you
From millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to drive growth beyond volumes. Backed by rising demand for health, nutrition and convenience, brands are leveraging trusted names to launch higher-margin variants, while industry data shows premium categories continuing to outpace the broader market despite concerns over whether healthier claims always translate into better nutrition.

Godrej, Blue Star See Premium Push After Voltas' 1-Million-AC Sales Signal Strong Summer Demand
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Tata AutoComp expands EV and premium vehicle play via JVs, acquisitions
The Tata group company is also expanding its engineering footprint through new technology centres in Germany and China.

Advit Jewels IPO: Issue booked 213 times on Day 03; NII, QIB portions see huge demand, GMP signals 38% premium
Advit Jewels' IPO was oversubscribed 200 times, with robust participation across categories. The issue comprises 1.20 crore shares priced at ₹130-138, aiming to raise ₹165.16 crore for working capital and debt repayment. The stock may list at a premium, reflecting strong market interest.
Axis Bank seeks shareholder nod to raise Rs 55,000 crore in FY27
Axis Bank is seeking shareholder approval to raise a substantial Rs 55,000 crore in FY27, comprising Rs 20,000 crore via equity and Rs 35,000 crore through debt. This move supports the bank's ongoing strategy to bolster its balance sheet by aggressively mobilizing deposits. The bank is focusing on acquiring new premium customers and deepening relationships with existing ones to drive growth and enhance customer value.
Axis Bank seeks shareholder nod to raise Rs 55,000 crore in FY27
Axis Bank is seeking shareholder approval to raise a substantial Rs 55,000 crore in FY27, comprising Rs 20,000 crore via equity and Rs 35,000 crore through debt. This move supports the bank's ongoing strategy to bolster its balance sheet by aggressively mobilizing deposits. The bank is focusing on acquiring new premium customers and deepening relationships with existing ones to drive growth and enhance customer value.