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AI, connected TV, programmatic buying reshape India’s digital ad market
India's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Marketers are moving budgets from traditional TV to digital. This shift has created a major opportunity for automated and AI-driven advertising.
DXY lingers under 98 mark amid increasing prospects of truce between US and Iran
The dollar index continues to linger under 98 mark for the second consecutive day as safe haven demand wanes amid improving prospects of a near term peace deal between US and Iran. Optimism surrounding a potential US-Iran agreement triggered a sharp drop in oil prices, easing inflation concerns, and reducing expectations for a prolonged hawkish Fed. Media reports indicate that the US submitted a one-page memorandum of understanding to Iran that would gradually reopen the Strait of Hormuz and ease the American blockade on Iranian ports. The US Dollar Index (DXY), which measures the value of the US Dollar (USD) against six major currencies, is remaining steady after posting nearly 0.5% losses in the previous day and trading around 97.98 during the Asian hours on Thursday.
TikTok plans second billion-dollar data centre in Finland in move to store European user data locally
The move follows parent company ByteDance successfully averting a US ban in January regarding data security, while European regulators simultaneously intensify scrutiny on social media platforms concerning child safety and addictive algorithmic designs.
Who is David Zaslav? How much is he expected to take home from Warner Bros-Paramount deal?
A longtime media executive who frequently saw himself in the limelight while featuring in lists of the highest-paid executives in America, David Zaslav is the current CEO of Warner Bros Discovery.
Slow motion: US companies cautious amid India's mega M&E Boom
American media giants are rethinking their India strategy. Recent years saw major players like Disney and Paramount adjust their stakes or exit operations. Lionsgate sold its streaming service. These moves reflect the challenges of India's competitive media landscape. Companies are now focusing more on content licensing rather than direct investment in local platforms.
India's tier 3–5 towns overtake metros in retail spending growth: Report
Small Indian markets are leading physical retail spending in 2025. This growth surpasses metros and tier-1 and 2 cities. This marks a shift from 2023-24 trends. Aspirational demand from these micro markets is growing. Quick-commerce and social media are driving this expansion. This trend highlights a decentralisation of demand across India.
Paramount Skydance forecasts quarterly revenue below estimates as legacy TV media drags
Paramount Skydance forecasts Q1 revenue below Wall Street estimates, citing TV decline but expects streaming growth. Warner Bros board weighs Paramount’s $31 bid against Netflix’s $27.75 proposal.
Momentum Stocks: Coforge, Cigniti Tech, Purple United rally
A few stocks saw sharp intraday moves and hit upper circuits. Media Matrix Worldwide, DCM Shriram Fine Chemicals, Embassy Developments were locked in the upper band, reflecting strong demand and limited supply—often a sign of bullish near-term sentiment.