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ET Markets - Industry 60d ago
Brands must adapt to permanent disruption as AI reshapes marketing
WPP Media India declared brands face "permanent disruption" due to AI, quick commerce, and evolving consumer behavior, reshaping marketing and storytelling. At its BREW 2026 event, leaders discussed AI-led innovation and the need to rethink engagement in a rapidly changing media landscape.
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LiveMint - Companies 125d ago
The cost of fame: why Bold Care found A-listers cheaper and more effective than the Meta ad algorithm
D2C brands in India continue to rely on increasingly expensive performance marketing to sustain sales. Bold Care, best known for its viral ads, has found a way to cut back on that dependence: celebs who court controversy.
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