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'Treat EVs like gadgets': Tata Electric Mobility CCO Vivek Srivatsa on resale fears, Sierra EV, price parity with ICE and why Gen Z is the next big bet
In an exclusive interview with ET, Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility, speaks about the Sierra EV's target audience, the resale value challenge, Battery-as-a-Service, Gen Zs as the next wave of buyers, and Tata's road to closing the price gap between EVs and their petrol equivalents.

Tata Motors PV Q1: Punch, Nexon production rises 47%; Curvv, Sierra volumes nearly triple
Shares of Tata Motors Passenger Vehicles Ltd ended at ₹346.95, up by ₹2.80, or 0.81%, on the BSE.
Total automobile retail sales in India grew by 21.83% on year in June: FADA
Total automobile retail sales in India grew by 21.83 per cent year-on-year at 25,57,234 units in June, with the industry remaining cautiously optimistic going forward hoping for monsoon to make up for the deficit, Federation of Automobile Dealers Associations said on Monday. In June last year total automobile retail sales in India stood at 20,98,996 units, Federation of Automobile Dealers Associations (FADA) said in a statement. Passenger vehicles (PV) retail sales were at 4,10,853 units last month as compared to 3,19,412 units in June 2025, a growth of 28.63 per cent, it added.
India's retail car sales jump nearly 29% in June
India's auto sector recorded passenger vehicle sales growth of 28.63% in June. The overall automobile industry saw a 21.83% jump, driven by strong performances in tractors and two-wheelers. Rural areas outpaced urban centers in passenger vehicle growth. Notably, alternative fuel vehicles, including EVs, experienced a remarkable 40.35% increase.
Tata Motors PV Share Price Live Updates: Tata Motors PV market activity report
Ministry of Road Transport and Highways will introduce new cybersecurity and software update management laws
India is set to mandate cybersecurity and software update management for advanced vehicles. New rules will require passenger cars, commercial vehicles, and tractors with Level-3 or higher automated driving to comply with stringent security measures. Existing models and vehicles receiving over-the-air updates will also need to adhere to these regulations in phases starting October, enhancing vehicle safety against rising cyber threats.
Auto demand remains strong, but OEM margins may stay under pressure in H1 FY27
Indian auto sector anticipates strong demand across all vehicle types, though automakers may see profit margins squeezed in early FY27. Wholesale dispatches for passenger vehicles, commercial vehicles, and tractors remain robust, indicating sustained consumer interest. Premium segment demand is expected to hold steady, while mass-market sales might moderate later in the fiscal year.
Tata Motors partners with Welspun Renewable Energy to develop 86 MW wind-solar hybrid project
Tata Motors has joined forces with Welspun Renewable Energy to develop an 86 MW wind-solar hybrid project. This initiative will power four of Tata Motors' manufacturing plants in Jharkhand, Uttar Pradesh, Uttarakhand, and Karnataka with clean electricity. The project aims to generate 200 million units of green power annually, significantly reducing carbon emissions and supporting the company's sustainability goals.
Tata Motors PV shares in focus as Iran-US conflict impacts JLR volumes in Q1. What's ahead?
Tata Motors' luxury arm, Jaguar Land Rover, saw a significant 15.3% drop in retail sales for Q1 FY27. Disruptions from the Middle East conflict, a supplier fire, and phasing out older Jaguar models impacted volumes. Despite these challenges, the strong performance of Range Rover models offers a glimmer of hope for JLR's turnaround.
Stocks to Watch today: Adani Enterprises, Tata Motors PV, BPCL, Coal India
Stock to Watch today, July 3: Hindustan Zinc, Bajaj Housing Finance, LG Electronics India, PB Fintech, and Titagarh Rail Systems are among the top stocks to remain in focus today

Stocks To Watch Today: Marico, Hindustan Zinc, Coal India, Tata Motors PV, Bajaj Finance, Dmart, Lenskart & More
Here's a look at stocks that are likely to be in focus during the trading session on Friday.
Stocks in news: Marico, Adani Enterprises, Tata Motors PV, PB Fintech, PNB
Indian markets saw a second day of gains, with the Nifty reclaiming its 100-day moving average, signaling a bullish trend. Key companies like Marico, Tata Motors PV, and Adani Enterprises are in focus due to strong Q1 updates and fundraising plans. PNB and Bank of India reported significant credit growth, while HDFC Bank is enhancing its AI and fraud detection capabilities.