Market News
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Death to the $20 cocktail: The bars bringing back cheaper drinks
Bars are rethinking cocktail pricing as costs soar and consumer behavior shifts. Establishments like Gus' Sip & Dip and Radicle are offering affordable $12 and $10 cocktails, respectively, by optimizing ingredient sourcing and minimizing waste. This strategy encourages repeat business and broader customer accessibility, aiming to preserve the growth of cocktail culture.
Amazon Bazaar clocks 5x growth in 2026 as e-com giant looks to sharpens value commerce play
Amazon is boosting its value commerce segment in India. Amazon Bazaar, its low-cost marketplace, saw 5x growth in 2026. The company is integrating Bazaar into the main Amazon app. This move aims to attract shoppers seeking affordable products. Bazaar offers items priced below Rs 300, with a Rs 600 cap. The platform leverages Amazon's existing infrastructure for an edge.
Lord's Mark Industries Ltd. announces AI-supported Dialysis ecosystem launch
Lord's Mark Industries Ltd. has launched an integrated dialysis ecosystem in Ahmedabad, featuring the AI-driven Renalyx Machine. This CE-certified, India-engineered system, coupled with RenalOS and Aureoon, offers a Dialysis-as-a-Service model. It aims to provide accessible, affordable, and advanced renal care by eliminating capital investment for hospitals and focusing on patient-centric, continuous treatment.
SBI pitches for review of affordable home definition, cites jump in average loan size
Chairman C S Setty said that the bank, which has the highest market share in the highly competitive affordable housing segment, has seen the average loan size increase to Rs 51 lakh now, compared to around Rs 35-40 lakh two years ago.
Star Health to launch affordable health insurance plans targeting tier 2, 3 markets
As healthcare expenses soar, Star Health is bracing for premium increases in the next fiscal year. In a proactive move, the insurer is rolling out a series of affordable health insurance options tailored for smaller urban areas. These plans will incorporate a curated list of hospitals to not only streamline costs but also enhance accessibility for policyholders in these communities.

Aadhar Housing targets 20% growth in FY27, eyes ₹50,000 crore AUM in three years
The Blackstone-backed lender said West Asia tensions have no material impact on loan book as it sees steady demand from affordable housing and state-backed projects.
Harley-Davidson bets on affordable models, dealer network in latest turnaround effort
Harley-Davidson is launching a new plan called 'Back to the Bricks'. This strategy focuses on making more affordable motorcycles and strengthening its dealer network. The company aims for significant profit growth and cost reductions by 2027. New models like the Sprint and revived Sportster are planned. This move comes as economic pressures affect consumer spending on big-ticket items.
Star Health aims Gross Written Premium of Rs 24,000 crore in FY27: MD
Star Health aims for Rs 24,000 crore in Gross Written Premium this fiscal, up from Rs 20,400 crore last year, with plans to launch two affordable products for smaller towns. The company, targeting Rs 30,000 crore by FY28, saw significant claim settlements in Andhra Pradesh and Telangana, boosting regional GWP and policy numbers.
India supplies 20% of global generic medicines; its IP rules WTO-compliant: GTRI
India is a major global supplier of affordable generic medicines. The United States continues to pressure India regarding intellectual property protection for pharmaceuticals. India maintains its intellectual property regime is compliant with international trade rules. This ongoing issue reflects long-standing differences between the two nations. India's stance aims to protect its generics industry and ensure access to affordable healthcare worldwide.
Tesla Model Y L Launched in India: Check Price, specifications, features and colour options
The Tesla Model Y L has been launched in India with an extended wheelbase, premium features, advanced tech, and fast charging, positioned between Tesla’s high-end and more affordable offerings.

IMGC, Bajaj Housing team up to make home loans easier for first-time buyers
IMGC partners with Bajaj Housing Finance to expand affordable home loans for underserved buyers in India, using mortgage guarantees, Bajaj Housing shares close up 1.85%.

PNB Housing Finance share surge 11% after margins expand, asset quality improves in strong Q4
Affordable and emerging markets remained key growth drivers and together they contributed a meaningful share of both the retail portfolio and retail disbursements. This is the best single-day gain for shares of PNB Housing Finance in two years.